Behind the Wrapper: Fighting Against Greenwashing in the Chocolate Industry

May 30, 2022

What is Greenwashing and how is the chocolate industry taking full advantage of this deceptive marketing practice?

Greenwashing is when a company says they are doing something environmentally-friendly when they are not. For example,  a company can claim to be using green methods and actively minimising its environmental impacts. However, upon further inspection, it will be clear to see that they are just portraying themselves as environmentally friendly in order to mislead ‘green’ consumers who prefer to make purchases from environmentally conscious brands.

For many years, the chocolate industry has been under fire for being a contributor to deforestation and actively participating in greenwashing. But now, many major players in the chocolate industry have made real commitments to help fight the climate crisis and come clean about the hidden ingredients in their chocolate.

1. Procurement of Cocoa

With its delicious taste, creamy texture and melt-in-the-mouth sensation, chocolate is a true luxury. But there is always a flipside. Chocolates come from cocoa plants. And being a product that is high in demand, unfortunately, this also largely means heavy deforestation. Côte d’Ivoire has lost approximately 90% of its forest, largely due to irresponsible traders that sourced up to 40% of the nation's cocoa from inside national parks and protected areas to sell it to big name brands.

However, for the first time in history, cocoa production is shifting towards a deforestation-free model. This means that crops will be grown in a way that does not speed up deforestation. This can be done by shifting towards eco-friendly shade-grown cocoa which does not harm natural habitats. Also, worldwide deforestation-free agreements cover more than half of the cocoa exported and chocolate produced around the world today. To further complement such initiatives, small farms come into the picture with their vested interest in sustainability. Small farms do their part in actually reducing land degradation, mitigating the loss of biodiversity, and more - all of which are pivotal since the global production of chocolate is growing at a rapid pace.

The fact is that 90% of the world’s cocoa beans are harvested on small, family-run farms. So, the procurement of cocoa requires careful processes to ensure the quality and integrity of the chocolate products. At Laurent Bernard, the best chocolate shop in Singapore, we love chocolate as much as you do. That's why we use cocoa from small, family-owned cacao farms from Trinidad, Venezuela to Peru, Dominican Republic, Bali to Madagascar to make rich, delicious chocolates that burst with flavour.

Not just now, it’s been a long tradition for us to preserve natural resources through conservation, encourage farmers to produce quality rather than quantity, and promote a more responsible use of resources.

2. Spiels of Irrelevant Evidence

Many chocolate companies claim to use environmentally-friendly materials and processes, but do you really know what they're saying or doing? It could be a tactic to pull the wool over your eyes.

At the end of the day, consumers have the power to hold chocolate companies accountable. By being aware of all the marketing ploys and researching actual processes, such as their procedure for sourcing cocoa beans and how they process them, you'll be able to make better informed choices about what chocolate products you buy.

3. Price “Accessibility”

Sustainable products are usually more expensive because they are made through more eco-conscious means and often come from small, local farms. Even though the price may be slightly above the regular chocolates, it's the only way we can pay our cocoa farmers a fair price for their labour and resources.

Today, we have a better understanding of sustainability, the global economy and fair trade. As a chocolate consumer, the best way to ensure that you are buying chocolate made with cocoa sourced from genuine farmers and look for products that have clear, transparent information about where the cocoa was grown.

Encourage Family-Owned Cocoa Farms By Buying Chocolates From Laurent Bernard

Chocolates are a culmination of art, design and taste. We believe chocolates should be like no other! That’s why we source and select the best ingredients from around the world to make unique chocolates. Our chocolate assortments are great to share with your family and friends. Whether you prefer dark or white chocolate, pralinés, or truffles, we have an assortment for you. Delivered in beautiful green chocolate boxes; they make the perfect gift!

You can find the finest boxed chocolates at our store in Singapore, handmade by award-winning chef and chocolatier, Laurent Bernard from France. From going romantic on valentine’s day chocolates to celebratory cakes and pastries, our delicious chocolate is sure to be appreciated for any special occasion. Next time, when you buy our finest artisan chocolates in Singapore, you can rest assured you’re encouraging and contributing to eco-friendly cocoa farming.